Choosing what to eat from 2000 menu options

Have you ever been to a restaurant where the menu looks like a small-print Bible? Look at the menu in the picture below, what an exhausting job to choose what to eat.

This frustration happens all the time: when choosing a movie to watch, a place to eat, a video game to play, etc. The truth is that having too many options to choose from gets confusing and fatiguing. The psychological concept of Hick’s Law explains this phenomenon. Hick’s Law states that the time it takes to make a decision increases with the number and complexity of options available. Therefore, reducing the number of options makes the user experience more friendly and less confusing.

It should be noted that the purpose of Hick’s Law is to try to simplify the decision-making process, not to eliminate it. You can see how much impact in recent years has Hick’s Law been on, web pages, apps, and TV controls.

Everyone who designs products should use Hick’s Law in order to give the user a “correct” number of options to choose from. Otherwise, we will be stuck in deciding what to do. Using Hick’s Law, we have been able to focus on making Squeet a product that you will enjoy using immensely to make your group decisions fast and simple.

We love to hear your feedback! Feel free to leave us a comment or email us at [email protected] with your valuable thoughts and opinions.


– The Squeet Team








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